(a) No person in the business of selling goods, wares or merchandise at retail shall sell, offer for sale, announce or advertise for sale, goods, wares or merchandise when such sale is described or referred to either directly or indirectly in form or in substance as a going-out-of-business, removal, loss, termination, loss or expiration of lease, closing out, liquidation, creditors, damaged goods, forced or distressed stock sale by any other term which reasonably leads the public to believe that the owner or offerer of such goods, wares or merchandise either by choice or necessity will no longer continue to engage in business, without first obtaining a license as hereinafter provided. Nothing in this section shall be deemed to apply to any person who sells, offers for sale, announces or advertises for sale goods, wares or merchandise at a reduction in price when such reduction is made in the normal course of business operations; nor to any person executing a process or order of a court of competent jurisdiction; nor to a creditor's sale conducted by a licensed auctioneer which does not exceed one day in duration.
(b) The licensing provisions of this chapter shall not apply to any commercial or industrial establishment engaged in the selling of any goods, wares or merchandise, which establishment goes out of business and does not relocate, and such going out of business being as a direct result of an Urban Renewal Program of the City of Steubenville, excepting, however, that any commercial or industrial establishment may not conduct a sale entitled a going-out-of-business sale for any reason whatsoever for a period longer than sixty days.
(Ord. 1978-208. Passed 12-5-78.)