The city may, at its discretion, impose an administrative penalty under § 10.90 for a violation of this chapter, rather than initiating a criminal prosecution. (Ord. 424, passed 3-11-1997, § 609.05; Am. Ord. 515, passed 5-13-2008; Am. Ord. 577, passed 2-10-15) Penalty, see § 10.99