It is not the purpose or intent of this subchapter to regulate the message displayed on any sign; nor is it the purpose or intent of this subchapter to regulate any building design or any display not defined as a sign, or any sign which cannot be viewed from outside a building. The purpose and intent of this subchapter is to:
(A) Regulate the number, location, size, type, illumination, and other physical characteristics of signs within the city in order to promote the public health, safety, and welfare;
(B) To establish standards which permit property owners the opportunity to identify and advertise themselves, goods, or services; to preserve and protect the value of land, buildings, and landscapes, and promote the attractiveness of the community; to ensure that signs in the city are not a safety hazard to lives and/or property; to eliminate confusion in locating goods, services, and facilities, and to preserve order and to encourage business to erect permanent signs and discourage temporary and/or portable signs;
(C) Improve the visual appearance of the city while providing for effective means of communication, consistent with constitutional guarantees and the city's goals of public safety and aesthetics; and
(D) Provide for fair and consistent enforcement of the sign regulations set forth herein under the zoning authority of the city.
(Ord. 2018-10-3, passed 10-9-2018)