No vendor shall fail to collect the full and exact tax as required by this chapter, or refund, remit or rebate, to a consumer, either directly or indirectly and, by whatsoever means, any of the tax levied by Section 197.02, or make in any form of advertising, verbal or otherwise, any statements which might imply that he is absorbing the tax, or paying the tax for the consumer by an adjustment of prices, or selling at a price including the tax, or rebating the tax in any other manner.
(Ord. 78-299. Passed 8-9-78.)