Every licensee, under this chapter, shall display such license in a prominent location upon the licensed premises. No person shall operate a business or occupation on premises which should be licensed pursuant to this chapter after the issued license has expired or when it has been denied, suspended, or revoked or for any other reason become ineffective. No licensee shall loan, sell, give, or assign to any other person or allow any other person to use or display, or to destroy, damage, or remove, or to have in his possession any license which has been issued to said licensee. No person shall operate a business or occupation which should be licensed pursuant to this chapter without first applying for and obtaining the license required hereby. (Ord. 420, 4-11-1997)