In addition to the standards set forth in § 155.100, the following standards shall apply to permanent directional signs:
(A) To be eligible for determination, privately owned attractions of activities must be nationally or regionally known, and of outstanding interest to the traveling public. The village will make a determination of eligibility for each attraction or activity based on the information provided in the submission, including any licenses held. In making this determination, the village will avail itself of the experience and knowledge of selected groups in the specific type of attraction or activity being considered. These groups shall include, but not be limited to, commissions, boards or other agencies of the state or village. The intent of the village is to limit signs to the promotion of economic, commercial, educational, cultural, historic and tourism activities and sites;
(B) No sign may be located within 2,000 feet of an interchange, or intersection at grade along an interstate highway or expressway (measured from the nearest point of the beginning or ending of pavement widening at the exit from or entrance to the main traveled way);
(C) No sign may be located within 2,000 feet of a rest area, parkland or scenic area;
(D) No two signs facing the same direction of travel shall be spaced less than one mile apart;
(E) Not more than three signs pertaining to the same activity and facing the same direction of travel may be erected along a single route approaching the activity in the village;
(F) The signs located along interstate highways shall be within ten air miles of the activity;
(G) The signs located along primary highways shall be within ten miles of the activity;
(H) The message on the signs shall be limited to the identification of the attraction or activity and directional information useful to the traveler in locating the attraction, such as mileage, route numbers or exit numbers. Descriptive words or phrases and pictorial or photographic representations of the activity or its environs are prohibited;
(I) No sign shall exceed the following limits:
(1) Maximum area: 150 square feet;
(2) Maximum heights: 20 feet; and
(3) Maximum length: 20 feet.
(J) All dimensions include border and trim, but exclude supports.
(Ord. 06-05, passed 2-21-2006)