1. Purpose. The purpose of this Section is to establish regulations to govern the display, design, construction, installation, maintenance, and removal of signs. The regulations in this Section shall:
a. Promote and protect the health, safety, and general welfare of the Village from signs that are unsafe, conflict with traffic control devices, or interfere with motorists, bicyclists, or pedestrians.
b. To enhance economic development and community activities by promoting the reasonable, orderly, and effective display of signs, and encouraging better communication with the public.
c. Improve the appearance of signs to create a more attractive economic climate in the Village.
d. Recognize free speech rights by regulating signs in a content-neutral manner.
e. Ensure that signs are compatible with surrounding land uses and architecture.
f. Discourage signs that are unsightly, inappropriate, or excessive in area or number.