When it appears to the City Manager that all the statements in the application are true and that the proposed sale is of the character represented therein, that the application is in full compliance with the terms and conditions of this subchapter, and that the required permit fee has been paid and the required bond filed, the City Manager shall issue a permit to the applicant authorizing the applicant to advertise and conduct the sale as described in the application, subject to the following conditions:
   (A)   The sale shall be held at the place named in the application and by the particular applicant for a period of not more than 30 consecutive calendar days (Sundays and legal holidays excluded), next following the date specified in the permit.
   (B)   Only the goods, wares, and merchandise included in the inventory attached to the application shall be sold at the sale.
   (C)   Upon the commencement of the sale and for its duration, the permit issued hereunder shall be prominently displayed in the place of sale by the applicant.
   (D)   The applicant shall keep suitable books during the sale, at the location at which the sale is conducted, in which shall be made daily entries showing:
      (1)   Dollar amount of retail sales.
      (2)   Dollar amount of mark-downs.  (Without limiting the meaning of the term MARK-DOWN, it shall mean the difference between retail and wholesale price of goods wholesaled by the applicant.)
      (3)   Dollar amount, both retail and cost price, of goods on back order received.
      (4)   Dollar amount of wholesale sales.  Copies of the daily entries shall be sent to the City Clerk weekly and all books of the applicant shall be open for inspection by the City Clerk or his duly authorized representatives during business hours.
('91 Code § 113.21)  (Ord. 1996-1957, passed 6-12-57)  Penalty, see § 10.99