A. The purpose of this chapter is to regulate signs as to their design, location, number and construction in order to provide a forum for dissemination of information consistent with local land uses, as well as establishing aesthetic traffic and safety standards for the preservation and maintenance of the public health, safety and welfare of the citizens of the city, and also to assist in providing necessary public services, particularly emergency services.
B. The following sign regulations are intended to promote, preserve and maintain the public health, safety and welfare by:
1. Regulating the number and size of signs according to standards consistent with the types of establishments operating in each zoning district;
2. Maintaining and enhancing the quality of the city's appearance by avoiding sign clutter and encouraging the coordination of signage on multiuse/multitenant sites;
3. Providing each sign user an opportunity for effective identification by allowing sufficient sign area and number of signs without visually dominating the site;
4. Establishing procedures for the submittal and processing of sign plans in a timely, organized manner;
5. Establishing procedures for the enforcement of sign regulations and removal of illegal signs.
(Ord. 93-10-1169 § 2 (part))