The city may initiate the process of granting a franchise for a specified public service or public utility by:
A. Issuing a notice inviting bids and proceeding with a request for proposal ("RFP") process to award the franchise to the lowest responsible proposer pursuant to Chapter 3.20 of this Municipal Code;
B. Issuing a notice inviting qualified entities to submit qualifications ("RFQ") and permitting evaluation of qualifications and developing competing proposals by qualified entities and awarding to the best qualified; or
C. If the public service or public utility is already being provided by an existing franchisee, the city manager may, subject to any required approvals by the city council, initiate negotiations with such existing franchisee for its continued provision of said public services or utilities if the existing franchisee's services have historically been performed in a lawful, professional and workmanlike manner to the full satisfaction of the city.
(Ord. 2009-08-1401 § 1(part), 2009)