No permit shall be granted to any carrier to operate any vehicle covered by this chapter whose color scheme, name, trade name, monogram, or insignia is in conflict with or in imitation of any color scheme, name, trade name, monogram, or insignia used by any other carrier as defined in Section 5.32.010 and which is of such character and nature as to be misleading or deceptive to the public.
(Prior code § 5.28.470 (Ord. 309 § 24, 1948))