A. No rate or fare shall be placed in effect, charged, demanded, or collected by any carrier for the transportation of passengers by vehicles as covered by this chapter until the city council, after a hearing upon its own motion or upon application, or upon complaint, shall have found and determined the rate to be just, reasonable, and nondiscriminatory, nor in anywise in violation of any provision contained in this chapter or any provision of law; nor until the rate or fare to be placed in effect, charged, demanded, or collected shall have been established and authorized by the city council.
B. In establishing and authorizing such rates or fares, the city council shall take into account and give due and reasonable consideration to the cost of all comparable transportation services performed by all persons, firms, or corporations engaged in the transportation of persons for compensation in the city, whether by virtue of any franchise granted by the city council or otherwise, including length of haul, any additional transportation service performed or to be performed, or of any accessorial service, and the value of the facilities reasonably necessary to perform such transportation service.
(Prior code § 5.28.260 (Ord. 309 § 14, 1948))