These standards are adopted to:
(A) Protect and enhance economic viability by assuring aesthetic appeal for visitors and residents;
(B) Preserve public health, safety, and welfare;
(C) Minimize the adverse effects of signs on nearby public and private property;
(D) Protect and enhance the scenic views and natural landscapes;
(E) Avoid obstacles, distractions, adverse lighting and reflection, or traffic hazards, which impair a traveler's ability to see pedestrians, traffic signs, or vehicles;
(F) Provide for the effectiveness of permitted signs;
(G) Encourage appropriate plants and landscaping material;
(H) Avoid excessive signage;
(I) Promote the use of aesthetically pleasing sign materials and colors;
(J) Enhance the effectiveness of necessary directional and warning signs; and
(K) Require structurally safe signs.
(Ord. passed 11-16-2020)