(A) Architectural context. Sign design must be compatible with the architectural design and details of the building the sign or signs serve, with other signs in the building, and with the business or activity that the sign or signs identify.
(B) Design elements. The following elements must be considered in sign design:
(1) Materials - Creativity in the use of materials is encouraged. Durable materials which are compatible in appearance to the building identified by the sign must be used.
(2) Colors - Sign colors must complement the building served, adjacent landscaping and buildings, and signs of adjacent businesses.
(3) Size - Sign size and height must be in scale with the building served and with surrounding buildings. Size and height must also be appropriate to the distance from which the sign is normally viewed.
(4) Letter style - Simple lettering styles must be used. Legibility must take priority over complexity in the design of the sign face.
(5) Placement - Monument and building- mounted signs are encouraged unless visibility, safety concerns, or site identification considerations dictate the use of a freestanding sign.
(6) Illumination - Illuminated signs must meet the standards specified in this chapter and the performance standards set forth in this code.
(Ord. 1122, passed 10-18-04)