A. Investigation: On receiving the application, the city recorder shall refer it to the director of public safety who shall cause such investigation of the applicant's business and moral character to be made as he deems reasonable and necessary for the protection of the public good.
B. Unsatisfactory Result: If, as a result of the investigation, the applicant's character and prior business history, if any, is found to be unsatisfactory, the director of public safety shall endorse such upon the application, together with a statement of his reasons therefor, and return the application to the city recorder who shall notify the applicant that his application has been disapproved and that no permit will be issued.
C. Satisfactory Result; Issuance: If, as a result of such investigation, the character and prior business history, if any, of the applicant is found to be satisfactory, the director of public safety shall endorse such upon the application and return it to the city recorder who shall, upon payment of the prescribed permit fee, deliver to and issue the applicant his permit. The permit shall contain the signature of the issuing officer and shall show the name, address and photograph of the permittee and the kind of goods to be sold pursuant to the application, together with an expiration date. (Ord. 2008-22)