The purpose of this subchapter is as follows:
(A) To provide minimum standards to safeguard life, health, property, and public welfare by controlling the design, quality of materials, construction, illumination, size, location and maintenance of signs and sign structures;
(B) To encourage signs that are of a quality design, pleasing in appearance, and are appropriate in size, materials and illumination to the type of activity to which they pertain;
(C) To encourage signs that are compatible with the architectural style, characteristics and scale of the buildings to which they may be attached and to encourage signs that are compatible with adjacent buildings and businesses;
(D) To enhance overall property values and the visual environment in the city by discouraging signs which contribute to the visual clutter of the streetscape, such as off-site signs, oversized signs, and excessive temporary signage;
(E) To ensure that commercial signs are designed for the purpose of identifying a business in an attractive and functional manner;
(F) To discourage signs which cause a traffic hazard or interfere with ingress/egress; and
(G) To implement the goals and policies of the General Plan and Municipal Code by enforcement of the regulations contained in this subchapter.
('65 Code, § 9-3.2401) (Ord. 445-C.S., passed 5-16-95)