3-4-3: APPLICATION:
   A.   Contents: The application shall be presented to the city council and shall state fully:
      1.   The persons, company, corporation or association applying for the permit or franchise;
      2.   The object, purpose and period for which the permit is requested, and the privileges asked for;
      3.   The designation of all highways, bridges, streets or alleys to be made use of;
      4.   A full description of the mode of how the proposed line or system and the extent of its plants, and how built, constructed or to be erected;
      5.   The proposed rates of tolls and charges to patrons and consumers, and any concession in return for the permit to be made on the part of the applicant to the city or its residents;
      6.   Any other information that will fully explain the terms, conditions, and purposes under which the permit is requested. (1977 Code § 5.24.030)
   B.   City Council Action: After the filing of such application, the city council shall cause an ordinance to be drawn up in conformity with the application and also embodying therein such conditions, terms, regulations and restrictions for the government, operation and construction of the respective lines or systems as they deem fit. Such ordinance shall be read three (3) times before final action is taken thereon. (1977 Code § 5.24.040)
   C.   Notice Of Application:
      1.   Publication Required: After the filing of any application for a permit or franchise, the applicant shall, at his own expense, cause to be published a notice that such application has been made, and in such notice shall set forth the purpose, the period for which such permit or franchise is requested, and the concessions, conditions and terms under which such permit or franchise is requested. The highways, bridges, streets and alleys to be used in the construction of the lines; or systems and the rate of tolls and charges proposed to be charged to patrons and consumers shall be stated in the notice. (1977 Code § 5.24.050)
      2.   Publication Requirements: Such notice shall be published in the official newspaper of the city for a period of not less than four (4) consecutive weeks. (1977 Code § 5.24.060)