(a) Shopping Centers. For purposes of this chapter, five or more businesses located on a single lot and served by common parking or common vehicular entrances shall be classified as a "shopping center" and shall be permitted one free-standing identification sign in addition to other permitted signs in accordance with the following regulations:
(1) Contents. Each shopping center identification sign shall display only the name of the center and may at the discretion of the shopping center owner list the names of businesses located within the center.
(2) Size. The maximum sign face area of a shopping center identification sign shall equal twenty square feet for each 10,000 square feet of gross floor area but shall not exceed 100 square feet. All shopping centers however shall be permitted a sign of at least thirty-two square feet. A maximum height of twenty-five feet shall be permitted.
(3) Other regulations. All other regulations of this chapter applicable to identification signs shall apply to a shopping center identification sign.
(4) Other sign. A lot displaying a shopping center identification sign may display no other free-standing identification or business sign.
(5) Secondary frontage. One additional shopping center identification free-standing sign and one additional shopping center identification wall sign shall be permitted on a secondary street frontage with a vehicular entrance to the shopping center.
(6) Outlots. If a vehicular entrance or parking lot of a shopping center also serves a use located on a separate lot (i.e. "outlet") the free-standing identification or business sign permitted for such lot shall be limited to a maximum of twenty square feet in area and five feet in height.
(b) Advertising. Permanent business signs or portions of permanent business signs devoted to the advertising of brand names of specific products or services which are not the principal products or services of the occupant of the building unit shall be limited to twenty percent (20 %) of the maximum sign face area permitted in total for the building or unit thereof.
(c) Nonground Floor Uses. For uses not located on the ground floor or for ground floor uses which lack direct access from the building exterior, the following signs shall be permitted in addition to signs otherwise permitted for the building. Regardless of the number of such uses in a building, not more than one wall sign, a maximum of six square feet in area, may be placed at each ground floor entrance providing access to the uses in question. In addition, for each such use, window signs not exceeding twenty square feet in total area shall be permitted for display on the inside surface of windows within the subject area.
(d) Rear or Side Entrance. In addition to signs and sign face area otherwise permitted each building or building unit shall be entitled to one wall, window or canopy identification sign not exceeding six square feet in area that is located at a rear or side entrance as designated by the business owner or proprietor.
(e) Drive-Thru Restaurants. For restaurants providing direct service to customers in motor vehicles one free standing or wall-mounted "menu board" sign (limited to information regarding the restaurants menu and related instructions) shall be permitted for each drive-thru lane in addition to signs and sign area otherwise permitted. Such sign shall not exceed forty square feet in area and six. feet in height and shall meet setback regulations applicable to free-standing identification signs as specified in this section.
(f) Gasoline Service Stations. Gasoline service stations shall conform to the sign regulations applicable to the district in which each is located except as permitted below.
(1) Gasoline service stations shall be permitted one free-standing permanent business sign one that identifies the name of the business or principal brand of gasoline and the other advertising the price of fuel by type or grade. No other information may be displayed on the free-standing identification or business signs.
(2) For signs displaying the price of fuel the numerals on such sign shall not exceed two feet in height.
(g) Theaters. The following regulations shall apply to indoor and outdoor movie theaters which require (as determined by the Zoning Inspector) signs announcing shows or performances. Two poster-sized frames (copy to be changed) per theater screen for current and coming attractions. Total area cannot exceed forty percent (40%) of total permitted sign area. Indoor theaters are permitted canopy marquee signs announcing current or future attractions at a size not to exceed seventy-five percent (75%) of the fascia of each side of the canopy marquee. All other regulations of this chapter shall apply to theaters.
(Ord. 04-965. Passed 7-6-04; Ord. 06-989. )