35-174 PROHIBITED SIGNS.
1 The following signs are prohibited in all zoning districts:
   A.    12 Specifically prohibited signs include projecting signs, billboards, pole signs, roof signs, pylon signs, flashing or moving signs or beacons, bench signs, trailer signs, banner signs on poles or buildings, balloons, inflatable advertising devices, inflatable signs and pennants. Notwithstanding any other provision of this Code, pursuant to Wis. Stat. s. 66.1102, a banner is allowed over the entire height and length of a fence surrounding a construction site when placed there by the owner or other person in control of the construction site, unless the banner will cause a health or safety concern.
   B.   Signs that revolve, are animated or have moving parts, or signs that contain, include, or are illuminated by flashing lights having a display that may appear to grow, melt, x-ray, inverse, twinkle, snow, or present pictorials or other animation, or are externally illuminated by other than white lights, are prohibited. This subsection shall not prohibit changeable copy signs with displays that are steady in nature or have an intermittent change in display that are otherwise allowed or authorized under this Chapter.
   C.    Vehicle Signs.Parking any vehicle, trailer, farm wagon, or equipment to be readable from a street right-of-way, that has attached thereto or located thereon any sign or advertising device is prohibited, subject to the following. This provision shall not prohibit signs attached to a vehicle, trailer, farm wagon, or equipment if the sign is incidental to the primary use of the vehicle, trailer, farm wagon, or equipment; nor shall this provision prohibit any official signs in the street right-of-way regulated by the federal, state, county, or local government.
   D.   Interference with Traffic. Signs shall not resemble, imitate, or approximate the shape, size, form, or color of railroad or traffic signs, signals, or devices. Signs shall not obstruct or interfere with the effectiveness of railroad or traffic signs, signals, or devices. No sign shall be erected, relocated, or maintained so as to prevent free ingress to or egress from any door, window, or fire escape, and no sign shall be attached to a standpipe or fire escape. No sign shall be placed so as to obstruct or interfere with traffic visibility.
(Ord. 2019-1, passed 4-8-2019)

 

Notes

1
11 Amended 12-12-16, Ordinance 2016-8
12
12 Amended 8-6-2018, Ordinance 2018-5