A. Intent. It is the intent of this Chapter to insure that signs compliment both the natural environment around them and the architecture of the buildings associated with the signs. Signs must convey information clearly without being aesthetically distracting. The sign regulations are intended to promote the effective use of signs; to maintain and enhance the aesthetic environment of the Village; to promote pedestrian and vehicular safety; to protect property values by minimizing the adverse effects of signs; and to provide a procedure for fair and consistent enforcement, by:
1. Establishing a permit system to allow a broad variety of sign types in commercially and industrially zoned districts and a limited variety of signs in other zoned districts, subject to the standards and procedures of this Chapter.
2. Allowing certain signs in residentially zoned districts that are small, unobtrusive and incidental to the principal use of the respective premises on which they are located, subject to the substantive requirements of this Chapter, but without a requirement for permits.
3. Prohibiting all signs not expressly permitted by this Chapter.
4. Prohibiting all signs which have the potential for disrupting or distracting vehicular traffic.