(a) General: The word “Sign” when used in this chapter shall mean any display of characters, letters, logos. ornamentation or lights, including the structure on which these are located or applied, and are used for identification, direction, advertising. or promotional purposes.
(b) Purpose: The purpose of this chapter is to encourage the effective use of signs as a means of communication; to enhance the aesthetic environment; to improve the City's ability to attract residential and economic growth; to promote pedestrian and traffic safety; to minimize any adverse effect of signs on public and private property; and to enable the fair and consistent enforcement of these sign regulations.
(c) Scope: This chapter provides for regulations to achieve the following goals:
(1) Property Value Protection. Signs should be in harmony with buildings, the neighborhood, and other conforming signs. Signs should not create a nuisance to the occupancy or use of other properties due to their size. height, lighting, or movement.
(2) Communications. Signs should help individuals identify and understand public and private jurisdictions and the character of its sub-areas. Signs should not deny the use of sight lines on rights-of-way or obscure public messages or traffic control instructions.
(3) Preservation of Community Identity. The active and objective regulation of signs will enhance the quality of life and economic viability of the
City
. (Ord. 25-2007. Passed 10-9-07.)