A. Open Air Sales: In addition to the sign area permitted under this section, ten (10) square feet of sign area are permitted for every five thousand (5,000) square feet of site area for vehicle and large equipment sales operations. The additional signage may be used to increase the allowable area for wall signs and freestanding signs, except that height shall not be increased for freestanding signs.
B. Drive-Through Menu Boards: No more than two (2) drive- through menu/order boards are permitted for each food and/or beverage establishment featuring a drive-through. Each sign shall not exceed forty (40) square feet and shall be no taller than six feet (6').
C. Recycling Collection Facilities (Small And Large): Signs may be installed for small and large recycling collection facilities consistent with the following standards:
1. Recycling facilities may have identification signs up to a maximum of twenty percent (20%) per wall/side or sixteen (16) square feet, whichever is larger, in addition to informational signs on recycling containers, in the case of a wheeled facility, the side will be measured from the pavement to the top of the container.
2. Signs must be consistent with the character of the location.
3. Directional signs, bearing no advertising message, may be installed if necessary to facilitate traffic circulation, or if the facility is not visible from the public right of way.
4. The planning commission may authorize increases in the number and size of signs upon findings that it is compatible with adjacent businesses. (Ord. 2013-006, 1-14-2014)
D. Gateway Signs: Gateway signs may be installed consistent with the following standards:
1. Gateway sign applications shall be processed consistent with chapter 19 of this title.
2. Applicant shall enter into an agreement with the city describing the operations and maintenance of the gateway sign. The agreement shall be approved by the city council. Upon approval by the city council the agreement shall be executed by the city manager or their designee.
3. Gateway signs may be installed in locations along major thoroughfares in the city of Reedley. Only one gateway sign shall be permitted at each intersection specified herein. The permitted intersections are as follows:
a. West Manning Avenue and I Street.
b. North Reed Avenue and South Avenue.
c. East Manning Avenue and North Buttonwillow Avenue.
d. East Dinuba Avenue and South Buttonwillow Avenue.
4. The maximum height of any gateway sign structure shall not exceed ten feet (10') above adjacent grade.
5. Any electrically activated changeable sign, incorporated into the design of a gateway sign, shall not have a display area greater than seven feet by fifteen feet (7' x 15').
6. The architectural design of the sign shall be a monument sign, as defined in this title, that is compatible with its surroundings and shall include the message "Welcome To The City Of Reedley" or similar greeting as approved by the city.
7. Gateway signs may only contain display area messages which include announcements for events, products, professions, businesses, and services performed or located in the city of Reedley but not located on the property on which the sign is located.
8. The sign shall not display or depict messages that are sexually explicit, pornographic or suggestive of these; exhibit violent activity; advertise any adult entertainment business, products or locations; advertise tobacco products or casinos; or display political ads.
9. Usage, messages or other display shall not create dangerous distractions for the viewing public. Gateway signs shall not be located in the corner cutoff area.
10. Sign display area messages shall be displayed for not less than a static time of eight (8) seconds, with message changes being accomplished in two (2) seconds or less.
11. Sign display area messages shall not scroll, flash, or feature animation or motion pictures.
12. The city of Reedley shall have the ability to submit city related messages for display which may include, but not be limited to, the following: meeting, recreational events and activity announcements, public safety and service messages or other necessary or informational notices. These requested displays noting content and duration, will be provided in advance, as much as possible. City use of announcement display time shall be provided as readily as possible. No fees or other compensation to the property owners, tenants, sign proprietor or any others shall be required from the city for the city's preemptive use.
13. The city of Reedley shall have the ability to post immediate public safety notifications and warnings as deemed necessary by the city manager or their designee. No fees or other compensation to the property owners, tenants, sign proprietor or any others shall be required from the city for the city's preemptive use.
14. The electronics system display area of the sign shall have and use adjustment hardware, software or other component, to automatically increase or reduce the brightness of the sign illuminating devices, so as to accommodate the optimum brightness for viewing the message in any light condition.
15. The technology currently being deployed for electronic message center signs is from light emitting diodes (LEDs), but there may be alternate, preferred and superior technology available in the future. Any other technology that operates under the requirements stated above shall not require an ordinance change for approval. Any other technology that is not capable of operating under the requirements stated above shall be prohibited and requires an ordinance change prior to approval. (Ord. 2015-001, 8-11-2015)