For purposes of this chapter, measurements for computing the areas of a given sign shall be made as follows:
A. For signs comprised of individual letters attached to the business structure, including module letters and logographic symbols, the sign area shall mean any area enclosed by the minimum imaginary rectangle of vertical and horizontal lines which fully contains all extremities of each word and/or logographic symbol of the sign. Each word and/or logographic symbol shall be measured separately in computing the total sign area. Shadow box borders and other border trims which are an intrinsic part of the building, either architecturally or structurally, shall not be included in determining sign area.
B. For single unit signs containing letters or logographic symbols on cabinets or panels, the sign area shall mean the area enclosed by the minimum imaginary rectangle of vertical and horizontal lines which fully contains the perimeter of the cabinet or panel sign.
C. For projecting signs and freestanding signs containing letters and/or logographic symbols, the sign area means the area enclosed by the minimum imaginary rectangle of vertical and horizontal lines which fully contains all extremities of the sign, exclusive of its supports and/or ornamental and decorative trim on cabinets or support columns. (Ord. 2013-006, 1-14-2014)