The purpose of this chapter is to establish regulations and procedures for regulating signs, including the type, size, location and construction standards of signs by zone district. Signs have an obvious impact on the character and quality of the city. The intent of these regulations is to provide a set of standards for on site and off site signs to safeguard the life, health, property, and the public welfare, while encouraging creativity, variety and compatibility and enhancement of the image of the city of Reedley.
The objectives of this chapter include the following:
A. To reinforce that the sign should serve primarily to identify the general nature of an establishment or to direct attention to a project, activity, place, person, organization, or enterprise.
B. As identification devices, signs must not subject the public to excessive competition for their visual attention. As appropriate identification devices, signs must harmonize with the building, the neighborhood, and other signs in the area.
C. The city intends to encourage the installation of signs that improve the appearance of the property and the neighborhood and to enhance the economic effectiveness of signs.
D. The provisions in this chapter provide standards to safeguard life, health, property, and public welfare in keeping with the character of the city by regulating the size, height, structural design, quality of materials, construction, location, electrification, illumination, animation, and maintenance of all types of signs and sign structures.
E. The provisions in this chapter present criteria indicating whether or not signs conform to the above intentions of suitability and safety. (Ord. 2013-006, 1-14-2014)