(B) Variance procedures may be considered for sign height increases greater than 35 feet if site conditions dictate necessity, such as, natural topography and neighboring conflicting sign and building structures. The variance shall be limited to only the additional height necessary for sign visibility by the businesses potential patrons. The variance request shall be justified by engineering methods and not merely the need to be most prominent by placing the largest or highest sign.
(Ord. 900, passed 2-22-2000)