(A) Sign limits. Individual sign size and total sign area limits addresses aesthetic and safety reasons as the limits on the number of signs addresses the issues of clutter prevention.
(B) Computation of area of individual signs. The area of a sign face (which is also the sign area of a wall sign or other sign with only 1 face) shall be computed by means of the smallest square, circle, rectangle, triangle, or combination thereof that will encompass the extreme limits of the writing, representation, emblem, or other display, together, with any material or color forming an integral part of the background of this display or used to differentiate the sign from the backdrop or structure against which it is placed, but not including any supporting framework, bracing, or decorative fence or wall when the fence or wall otherwise meets zoning ordinance regulations and is clearly incidental to the display itself.
(C) Computation of area of multi-faced signs. The sign area for a sign with more than 1 face shall be computed by adding together the area of all sign faces visible from any one point. When 2 identical sign faces are placed back to back, so that both faces can not be viewed from any point at the same time, and when the sign faces are part of the same sign structure and are not more that 48 inches apart, the sign area shall be computed by the measurement of 1 of the faces.
(D) Computation of height. The height of a sign shall be computed as the distance from the base of the sign at normal grade to the top of the highest attached component of the sign. Normal grade shall be construed to be the newly established grade after construction, exclusive of any filling, berming, mounding, or excavating solely for the purpose of locating the sign. In cases in which the normal grade cannot reasonably be determined, sign height shall be computed on the assumption that the elevation of the normal grade at the base of the sign is equal to the elevation of the nearest point of the crown of a public street or the grade of the land at the principal entrance to the principal structure on the lot, whichever is lower. If the sign is located on a building structure, this structure shall be considered the base of the sign and shall be included in overall height computation. Maximum height shall be 35 feet unless a variance is approved by the Board of Adjustment.
(E) Number. Number of sign strictures per business allowed on property are 3 unless designated elsewhere in these sections or calculated by wall area.
(Ord. 900, passed 2-22-2000)