(A) The sign ordinance is intended to establish a comprehensive and balanced system of sign control that accommodates the need for a well-maintained, safe, and attractive community, and the need for effective communications including business identification. It is the intent of this section, to promote the health, safety, general welfare, aesthetics, and image of the community by regulating signs that are intended to communicate to the public, and to use signs that meet the city's goals by authorizing:
(1) Permanent signs that establish a high standard of aesthetics;
(2) Signs that are compatible with their surroundings;
(3) Signs that are designed, constructed, installed and maintained in a manner that does not adversely impact public safety or unduly distract motorists;
(4) Signs that are large enough to convey the intended message and to help citizens find their way to intended destinations;
(5) Signs that are proportioned to the scale of, and are architecturally compatible with, principal structures;
(6) Permanent signs that give preference to the on-premise owner or occupant; and
(7) Temporary commercial signs and advertising displays that provide an opportunity for grand openings and occasional sales events while restricting signs that create continuous visual clutter and hazards at public right-of-way intersections.