Written application for special event permits must be made at least 30 days in advance of the event's proposed date in a form prescribed by the City Council. This application period shall not begin to run until a complete application has been filed with the City. A fee, in the amount specified in Chapter 34, shall be paid to the City along with the completed application form. In addition to the fee, the applicant shall pay all additional costs incurred by the City as a direct result of the special event. Failure to provide a complete application or to pay the fee, as herein required, is sufficient reason to deny the special event permit.