Every person owning or operating taxicabs under a license from the Village may adopt any trade name, and shall adopt a uniform design, color scheme or method of painting or lettering such taxicabs that is approved by the Mayor. Such trade name, design, color scheme, or method of painting or lettering shall include the following matter:
(a) An identification number assigned by the director to each taxicab, shall be painted on each side and on the rear of the taxicab in letters not less than four inches and not more than eight inches in height, and with each line a minimum of one-half inch wide, which should be discernible from a distance of 25 feet to a person of normal vision.
(b) The name of the owner, or the trade name under which he or she does business, painted on each side and on the rear of the taxicab. The side letters will not be less than four inches and not more than eight inches in height, with each line a minimum of one-half inch wide.
(c) All mandatory lettering, identification numbers and wording, whether in a particular trade name, design, color scheme, method of painting or lettering or otherwise, as hereinbefore provided, shall be in the opinion of the Mayor clearly identifiable, and shall be of such color as in the opinion of the director will contrast distinctly with the color of the body of the taxicab. Every identification number, word or letter required by this Chapter 866 shall be applied with non-water-soluble paint, decals or adhesive-backed lettering.
(Ord. 973-09. Passed 4-12-10.)