17.10.210: COMMUNITY IMAGE:
Related to the promotion of tourism and economic development are efforts to improve the image of the community. Promotion should focus on the community as a great place to live, work and play, which offers opportunities and services in all areas of life. Strong quality of life factors existing in Price should be emphasized, such as the availability of recreation and outdoor adventures, strong educational resources, the fairgrounds and special events, the CEU Prehistoric Museum, good medical facilities, a low cost of living and a safe atmosphere.
Beautification efforts in downtown, along main corridors and at community entryways, as described in article III of this chapter, will have significant impact on improving the community image. Improved community image can have positive long term economic benefits on the city. New residents, including both work force and retirement aged people will be attracted to looking at making Price their home. More travelers will look to Price as a nice, fun destination rather than a place they bypass. More businesses will look to Price as an attractive community to do business in.
ECONOMIC GOALS
 
Goals
Strategies
Actions
Timing
Agency
1. Cultivate a strong and diversified economic base and employment environment in Price.
A. Increase Price's status as a regional center for retail, office, industrial, and service uses.
i. Establish a city economic development advisory committee to work with the county.
0-2 years
City council, community director
 
 
ii. Create and adopt a strategic economic development plan.
0-2 years
City council, community director
 
 
iii. Continue to encourage regional retailers to locate in existing business corridors in Price.
0-20 years
City council, community director
 
B. Encourage the attraction, retention, and development of business and industry that gives Price economic vitality.
i. Continue and strengthen the effective use of the economic vitality fund.
0-20 years
City council, community director
 
 
ii. Make business retention a priority by making regular visits to Price businesses.
0-20 years
City council, community director
2. Encourage the revitalization of the downtown area and main business corridors.
A. Establish specific goals for economically revitalizing the downtown area.
i. Create and pursue plans for attracting new retail and dining and other businesses in the downtown area.
0-5 years
City council, community director
 
 
ii. Develop plans for holding more special events in the downtown area, involving the business community.
0-2 years
City council, community director
 
 
iii. Renew/extend the downtown redevelopment agency when it sunsets after May 2005.
0-2 years
City council, community director
 
B. Establish goals for revitalizing Carbon Avenue, First North, Airport Road and Fairgrounds Road.
i. Add Carbon Avenue into the downtown redevelopment agency area, or create a new RDA.
0-2 years
City council, community director
 
 
ii. Create and pursue plans for attracting new business opportunities on Carbon Avenue, First North, Airport Road and Fairgrounds Road.
0-5 years
City council, community director
3. Increase travel and tourism to Price and the area.
A. Work in association with the Carbon County travel bureau and regional agencies.
i. Meet with regional travel agencies on a regular basis.
0-20 years
City council, community director
 
 
ii. Develop and define tourism marketing strategies that the city can participate in.
0-2 years
City council, community director
 
 
iii. Dedicate as much as possible the necessary resources, financial and otherwise, to meet the objectives of the tourism marketing strategies.
Annually
City council
4. Enhance the image of the community.
A. Develop a plan for media promotions, marketing strategies and community improvement activities.
i. Establish a citizens advisory committee for community improvement to review the issues and make recommendations for strategies and projects.
0-2 years
City council
 
 
ii. Promote the strong quality of life factors existing in Price, with a focus on the community as a great place to live, work and play, offering opportunities and services in all areas of life.
0-20 years
City council, community director, all departments
 
 
iii. Encourage beautification projects to be developed throughout the community (see also article III of this chapter, goals).
0-20 years
City council, planning commission, community director
 
(Ord. 2004-001, 2004)