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Continued development of tourism to Price and regional attractions is another opportunity to positively impact the local economy. Working in association with the Carbon County travel bureau and regional agencies, the city can actively assist the promotion of tourism. To do this effectively, marketing strategies need to be defined, and the necessary resources need to be dedicated. Efforts should be increased towards promoting Price, with its plethora of nearby attractions and recreation opportunities, as a destination for travelers and outdoor sports enthusiasts.
Unique characteristics of the community and the surrounding areas need to be identified and emphasized. Continued and increased emphasis should occur in promoting and building upon existing special amenities and themes, such as the prehistoric museum and native peoples. (Ord. 2004-001, 2004)