17.10.140: STREETSCAPE IMPROVEMENTS:
Effectively designed and constructed streetscapes on Price's streets will do much to improve their look, feel and effectiveness, and thereby have many positive impacts on the economy and quality of life in Price.
What is a streetscape? It can be defined as a facelift; a beautification or softening of a city street. It is a development project which invites pedestrian traffic by adding human elements to the harsh environment of a street designed mostly for the fast flow of vehicles. It provides physical and designable characteristics that provide the setting for successful urban living. Streetscape designs are intended to make the community's main street a great street. A street people want to use. A street which helps define the community.
Several options exist for designing streetscapes on Price's main corridors, which include various combinations of streetscape elements. Streetscape elements can be divided into two (2) categories:
   A.   Landscaping and surfaces, including trees, plants, grass, ground cover, rocks, sidewalks and special surfaces;
   B.   Street furniture and features, including benches, planter boxes, decorative garbage containers, drinking fountains, outdoor clocks, bollards, themed signage, monuments, statues, public art, design lighting standards, banners and special architectural features.
The Price City motto "Price, the Heart of Utah's Castle Country" and a city logo should be visibly applied to those streetscape elements installed.
Successful streetscape projects would maintain the necessary access and traffic flow for commercial needs, while also providing physical characteristics that provide the setting for successful urban family living. Benefits to streetscapes on the busy streets in Price include:
   A.   Vehicular traffic is calmed as the street feels more like a corridor to move people and not just vehicles;
   B.   Investment appeal and quality development expand in a spruced up commercial corridor;
   C.   Business activity increases in areas previously deemed harsh and unsightly;
   D.   Increased pedestrian traffic is encouraged in a comfortable environment with shade trees, benches and water fountains;
   E.   An increase in property values and community pride;
   F.   A sense of community core and cohesion is enhanced.
      1.   Main Street: Main Street is the most important corridor to the community in terms of economics, historic heritage and community core. The downtown section of Main Street, from approximately Heritage park at 400 West to 300 East Street, carries special significance to the community as its core. Special attention to maintaining and upgrading the appearance and feel of this area is essential to its vitality and effectiveness. This section of Main Street, along with those cross streets heading north and south for the distance of one block, should be assigned the highest priority for streetscape improvement projects in Price.
The remaining section of Main Street, between 300 East and the U.S. Highway 6 interchange, is also very important to the community, especially as a business corridor. Although the development and design of the built environment varies from that of the downtown area, attention to the quality of appearance of the streets, sidewalks and landscaping can be equally beneficial to the community. Streetscaping can take a different form in this area, but certain elements should tie into the theme of what is used in the downtown section.
      2.   Other Main Corridors: Carbon Avenue and 100 North Street should be considered second priority for streetscape improvements. As a third priority, the following streets should be considered for streetscape improvements: 100 South Street, 300 East Street, 800 North Street, and Cedar Hills Drive. Finally, improvements should be planned on the streets surrounding Washington park and the College of Eastern Utah.
The most important areas for improvements on all streets are near major intersections and freeway entrances.
      3.   Entryways: Entryway beautification is key to creating a great impression for visitors and setting the tone for the beautiful and progressive community that Price is and strives even more to become. Beautification improvement projects at the entryways to the community can include many types of streetscape features, but usually provide the most effective impact with landscaping around highway interchanges and welcoming monuments. Entryway areas in Price for which improvements should be considered include the entrances to U.S. Highway 6 at Westwood Boulevard/100 North Street, Carbon Avenue, and East Main Street/State Highway 55.
      4.   Urban Forestry: Trees play a significant role in the beautification and urban design of the community. The Price City shade tree commission is charged with promoting good urban forestry in the public rights of way. (Ord. 2004-001, 2004)