The character and success of a community is often defined by the urban design and economic vitality of the downtown area and the business corridors. In Price, the downtown area is generally seen as those blocks immediately adjoining Main Street between Heritage park (400 West) and 300 East Street. Within this area are many opportunities for urban design and community improvement, including the refurbishing/restoration of building facades, and the installation of streetscape elements. (Ord. 2004-001, 2004)