No ordinance granting, amending or renewing a franchise shall be adopted by the Council until a public written report containing recommendations thereon shall have been made to the Council by, or under the direction of, the City Manager; until adequate public hearings shall have been held on such ordinance by the Council as a whole, or a committee thereof; and until at least one week after its publication in final form in the manner required for the publication of other ordinances following their passage. (Amended 11-8-11)