(a) Every person owning and operating a taxicab under license from the City may adopt any trade name, design, color scheme or method of painting or lettering such taxicabs that may be approved by the City Manager. Such trade name, design, color scheme or method of painting or lettering shall include the following matter:
(1) The license number assigned to each taxicab, and painted on each side and on the rear thereof.
(2) The name of the owner or the trade name under which he or it does business, painted on each side of the taxicab.
Whenever the name of the owner, or the trade name under which he or it does business does not include any one of the words "taxicabs", "taxi" or "cab", then the word "taxicab" shall be painted on each side of the taxicab immediately beneath the name or trade name.
(b) Whenever any person owning or operating taxicabs does not adopt and use an approved trade name, design, color scheme or method of painting and lettering as hereinbefore mentioned, then it shall be mandatory for such person to paint the following matter on each side of its taxicabs:
(1) A painted panel, enclosing on separate lines the name of the owner, the word "taxicab" and the license number assigned to such taxicab by the City Manager; such panel shall be painted on each side of the taxicab and shall cover no less area than ten inches by twelve inches. The form of such panel shall be substantially as follows:
John T. Smith
Taxicab
10
(2) The license number shall also be painted on the rear exterior of the taxicab.
(c) All mandatory lettering and wording as provided in this section shall be at least two inches in height and shall be of such color as in the opinion of the City Manager will contrast distinctly with the color of the body of the taxicab; provided, further, that the numbers on the sides and rear thereof shall be no less than three inches in height and shall be painted with a coloring matter in oil solution.
(d) No person shall cause or permit any taxicab to appear with a trade name, design, color scheme or method of painting and lettering that is not approved by the City Manager for the vehicle concerned, or that is not in accordance with the terms of this section.
(Ord. 2016-114. Passed 9-26-16.)