No person shall conduct any permanent, temporary or itinerant form of amusement, such as theatrical exhibitions, public shows or performances or carnivals, for which money or other reward is demanded or received, unless he or she first obtains a license therefor. The fee for such license shall be one hundred dollars ($100.00) for the first day and fifty dollars ($50.00) for each additional consecutive day that such amusement is held. However, this requirement for licensing shall not apply to entertainments, exhibitions and shows conducted by schools, churches or patriotic organizations, nor to exhibitions otherwise specifically regulated and licensed by any ordinance of Council now effective or which may hereafter become effective. Athletic games and moving picture shows shall not be included among the enterprises requiring a license under the provisions of this section.