No person, firm or corporation shall sell or offer to sell either at private sale or public auction any fruit, vegetables, goods, wares, merchandise or their personal property of any kind or character whatsoever upon any public street or alley within the corporate limits of the city or upon any vacant lot or lots within said city on which he or she is not then the fee title owner or lessee without first applying for and securing a license.
(Prior Code, § 3-2-1)