(A) Four committees shall operate under the auspices of the Main Street Board of Directors. A minimum of three people shall serve on each committee. Each committee shall have a Chairperson (must be a Board member) and a Secretary.
(B) Committees shall meet no less than six times per year but may choose to meet more often to accomplish goals. Each committee shall have goals laid out by a Board-approved work plan. All business conducted in committee meetings shall be brought to the following Board of Directors meeting for Board approval. The following four committees shall be formed.
(1) Organization. Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, the Main Street Program can provide effective, ongoing management and advocacy for the downtown or neighborhood business district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, the Program can incorporate a wide range of perspectives into its efforts. A governing Board of Directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a paid Program Director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders. The Organization Committee shall include all Board members, one City Council member, and the Mayor of the city.
(2) Promotion. Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in the commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate the commercial district’s unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors.
(3) Design. Design gets Main Street into top physical shape and creates a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings; storefronts; signs; public spaces; parking areas; street furniture; public art; landscaping; merchandising; window displays; and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.
(4) Economic vitality. Economic vitality strengthens your community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s consumers.
(Ord. passed 3-12-2018)