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§ 4-201. Marketing and Publicity. 90
The City Representative shall use his or her best efforts to give wide publicity to any items of interest reflecting the activities of the City and its inhabitants and shall be responsible for the preparation of any bulletins to be issued for the information of the public on behalf of the Mayor. The City Representative shall be responsible for the marketing and promotion of the image of the City and shall be responsible for the design integrity of City-produced media content associated with the City's image or identity, including event photographs, broadly distributed departmental publications, use of the City seal and logo, and web-based material.
Sources: No specific source.
Purposes: The City Representative is required to publicize the City in order to attract commerce, industry, conventions, visitors and new residents to the City. This coincides with his duties as Director of Commerce. Section 4-500. Since his activities are in the realm of public information, the City Representative will prepare public information bulletins for the Mayor.