Each taxicab or personal transportation vehicle shall bear on the exterior surface of the body, in letters not less than two inches in height, the name of the owner or the company name under which the owner operates, and in addition may bear an identification design approved by the Council. No owner whose identifying design, monogram or insignia to be used thereon shall conflict with or imitate any other color scheme, identifying design, monogram or insignia used on a vehicle or vehicles already operating under this chapter, in such a manner as to be misleading or tend to deceive or defraud the public, and further providing that if, after a license has been issued for a taxicab or personal transportation vehicle hereunder, identifying design, monogram or insignia thereof is changed so as to be in conflict with or imitate any identifying design, monogram or insignia used by any other person, owner or operator, in such manner as to be misleading or tend to deceive the public, the license covering such taxicab or personal transportation vehicle may be revoked.
(Ord. 305, passed 10-11-10)