The terms of this chapter do not apply to persons engaged wholly in selling personal property at wholesale to dealers in such articles, or to the acts of merchants having a permanent place of business in the City or their employees in delivering goods in the regular course of business. The following professions and businesses and activities are also excluded from the application of this chapter: newspersons, any public utility and its employees franchised to do business within the City, auto salespersons, and any dissemination of information without solicitation of money or other consideration. Nothing contained in this chapter prohibits any sales required by statute or by order of any court, or to prevent any person conducting a bona fide auction sale pursuant to law.