(A) Illuminated signs may not exhibit any of the following:
(1) External illumination that is determined to interfere with safe traffic operations;
(2) The sign is directly oriented to any residential district;
(3) Illumination of any sign in a residential district;
(B) All signs must meet the following brightness standards:
(1) No sign may be brighter than is necessary for clear and adequate visibility.
(2) No sign may be of such intensity or brilliance as to impair the vision of a motor vehicle driver with average eyesight or to otherwise interfere with the driver’s operation of a motor vehicle.
(3) No sign may be of such intensity or brilliance that it interferes with the effectiveness of an official traffic sign, device or signal.
(C) All signs installed after October 3, 2007 that will have illumination by a means other than natural light must be equipped with a mechanism that automatically adjusts the brightness in response to ambient conditions. These signs must also be equipped with a means to immediately turn off the display or lighting if it malfunctions and the sign owner or operator must immediately turn off the sign or lighting when notified by the city that it is not complying with the standards in this section.
(Ord. 494, passed 9-25-2007) Penalty, see § 151.999