4.34.010   Definitions.
   (a)   For the purpose of this chapter only the following words and terms shall be deemed to mean and be construed as follows:
   (1)   Sale.
   (A)   Any sale of, or any offer to sell, to the public or any group thereof, goods, wares or merchandise on order, in transit or in stock, in connection with a declared purpose as set forth by advertising that such sale is anticipatory to or to avoid the termination, liquidation, revision, wind-up, discontinuance, removal, dissolution or abandonment of the business or that portion of the business conducted at any location; and
   (B)   All sales advertised in any manner calculated to convey to the public the belief that upon the disposal of the goods to be placed on sale, the business or that portion thereof being conducted at any location will cease, be removed, be interrupted, discontinued or changed; and
   (C)   All sales advertised to be "Adjuster's Sale," "Adjustment Sale," "Assignee's Sale," "Bankrupt Sale," "Benefit of Administrator's Sale," "Benefit of Creditor's Sale," "Benefit of Trustees' Sale," "Building Coming Down Sale," "Closing Out Sale," "Creditors' Committee Sale," "Creditors' Sale," "Damaged Goods Sale," "End Sale," "Executor's Sale," "Final Days Sale," "Fire Sale," "Forced Out Sale," "Forced Out of Business Sale," "Insolvent Sale," "Insurance Salvage Sale," "Liquidation Sale," "Loss of Lease Sale," "Mortgage Sale," "Outselling Sale," "Receiver's Sale," "Reorganization Sale," "Salvage Sale," "Selling Out Sale," "Smoke Sale," "Smoke and Water Sale," "Trustee's Sale," "Quitting Business Sale," "Wholesale Closing Out Sale," "We Quit Sale," "We Give Up Sale," "Fixtures for Sale," or advertised by any other expression or characterization closely similar to any of the foregoing and calculated to convey the same meaning; and
   (D)   All sales advertised in a manner calculated to indicate that the goods, wares or merchandise to be sold, or any part thereof, have been involved in any business failure or have been derived from a business which has failed, been closed, discontinued or liquidated; and
   (E)   All sales accompanied by notices or advertising indicating that the premises are available for purchase or lease or otherwise to be vacated; and
   (F)   All sales accompanied by advertising indicating a business emergency or failure affecting the seller of any previous holder of the goods to be disposed of.
   (2)   "Advertise," "advertisement," "advertising," "publish," "publication" means any and all means, whether oral, written, lettered or printed, used for conveying to the public notice of the conduct of a sale as defined herein, or notice of intention to conduct such sale, including but not limited to oral or written announcements by proclamation or outcry, newspaper advertisement, magazine advertisement, handbill, written or printed display, billboard display, poster and radio announcement.
   (3)   "Permit" means a permit issued pursuant to this chapter.
   (4)   "Permittee" means any person to whom a permit has been issued pursuant to this chapter.
(Ord. 1611 (part), 1955: prior code § 4.21)