In connection with the first application of any person applying for a license under this Chapter (whether or not the issuance of such license would require an amendatory ordinance authorizing an increase in the number of Class A, Class B, Class C and Class D licenses authorized to be issued), said person shall pay at the time of such application a non-refundable initial license expense of one thousand five hundred dollars ($1,500.00) in addition to the license fees required in this Chapter. The initial license expense shall be for the purpose of defraying any and all costs which the Village may incur as a result of the consideration and investigations of said application. The initial license expense shall be retained by the Village regardless of whether or not the person is granted a license.