(a) The general architectural standards in Section 1343.01 regarding variation in massing, minimum wall variegation, well-defined primary entrance, reduction in perceived height, minimization of unsightly features, and building materials and colors shall apply to all parcels within the Oregon Town Center Overlay Zoning District.
(b) In addition to the general architectural standards in Section 1343.01, the following detailed architectural standards shall apply to all parcels within the Oregon Town Center Overlay Zoning District:
(1) The width of a principal building along a primary building frontage shall be a minimum of 60 percent of the lot width.
(2) A primary building frontage shall incorporate a primary entrance door. The primary entrance door shall be clearly defined and contrast with the surrounding wall plane using techniques such as a sheltering element (awning, portico, or overhang), peaked roof forms over the door, or other architectural details.
(3) A building frontage that exceeds a width of 50 feet shall include vertical piers or other vertical visual elements to break the plane of the building frontage to avoid the appearance of a long wall and break up the building mass. The vertical piers or visual elements shall be spaced at intervals of 15 feet to 35 feet along the entire building frontage.
(4) A primary building frontage shall be subdivided and proportioned using features such as windows, entrances, arcades and awnings.
(5) Any pickup unit for a drive-thru business shall be attached to the principal building and shall be located behind or to the side of the building.