Each taxicab licensed only by the City shall bear on the outside of one door on each side of the vehicle, in painted letters not less than three inches in height, the name of the operator holding a permit for operation thereof which shall contain the words "Taxicab Co." or "Taxicab Company" and in painted letters not less than two inches in height the word "Oregon" together with a number of not less than three digits commencing with five. In addition, each such taxicab may bear an identifying design approved by the Mayor or his designee. No vehicle covered by the terms of this chapter shall be licensed whose color scheme, identifying design, monogram or insignia to be used thereon shall, in the opinion of the Mayor or his designee conflict with or imitate any color scheme, identifying design, monogram or insignia used on a vehicle or vehicles already operating under this chapter, or in such a manner as to be misleading or tend to deceive or defraud the public and if after a permit has been issued for a taxicab hereunder, the color scheme, identifying design, monogram or insignia thereof is changed so as to be, in the opinion of the Mayor or his designee, in conflict with or imitate any color scheme, identifying design monogram or insignia used by any other person, owner or operator, in such a manner as to be misleading or tend to deceive the public, the permit of or certificate covering such taxicab or taxicabs shall be suspended or revoked.
(Ord. 70-1964. Passed 5-19-64; Ord. 61-1985. Passed 5-28-85.)