(a) Whoever owns and operates a taxicab under license from the City may adopt any trade name, design, color scheme or method of painting or lettering of the taxicabs that is approved by the Director of Public Safety. The trade name, design, color scheme or method of painting or lettering shall include the following matter:
(1) A serial body number assigned by the Director to each taxicab and painted on each side and on the rear of the taxicab.
(2) The name of the owner or the trade name under which he does business, painted on each side of the taxicab.
(b) Whenever the owner's name or the trade name under which he does business, does not include any one of the words taxicab, taxi, cab or livery, synonymous with taxicab then the word taxicab shall be painted on each side of the taxicab immediately beneath the trade name.
(c) Whenever any person owning or operating taxicabs does not adopt and use an approved trade name, design or color scheme or method of painting or lettering as hereinbefore mentioned, then it shall be mandatory for the person to paint the following matter on its taxicabs:
(1) A framed panel, enclosing on separate lines the name of the owner, the word taxicab and the serial body number assigned to the taxicab by the Director. Such panel shall be painted on each side of the taxicab and shall cover no less area than ten inches by twelve inches. The form of the panel shall be substantially as follows:
JOHN T. SMITH
TAXICAB
320
(2) The serial number assigned the taxicab by the Director shall be painted on the rear exterior of the taxicab.
(d) All mandatory lettering and wording whether in a particular trade name, design, color scheme, method of painting or lettering or otherwise, as hereinbefore provided shall be at least two inches in height, and shall be of such color as in the opinion of the Director will contrast distinctly with the color of the body of the taxicab.
The serial body numbers on sides and rear shall be no less than three inches in height.
(e) Whenever the word “paint" or "painted" is used in this chapter, it means the application of color matter in oil solution, and not in water solution.
(f) No person shall cause or permit any taxicab to appear with a trade name, design, color scheme or method of painting and lettering that is not approved by the Director for the vehicle concerned or that is not in accordance with the terms of this chapter.
(Ord. 10-1937. Passed 4-19-37.)