The size of signs are regulated in this chapter by relating the gross area of signs to the building or use of a lot, or the size of the building unit to which the sign is accessory.
(a) The gross area of signs for a building or use shall include all permanent surfaces visible from a public way and shall be measured for all signs except projecting or pole signs as follows:
(1) The area of the surface, or surfaces of an opaque or translucent panel used or intended for displaying a message, plus
(2) The area within the smallest rectangle enclosing a sign composed of letters or characters which are individually attached to a building wall or other structural element not designed as a panel; plus
(3) The area of permanent window and door signs.
(b) Whenever the gross area of the signs is related to the size of the building or lot; the frontage of a building shall be the width of the facade of the building, business, office, or industrial facility which faces the principal street, or the facade containing the main entrance of a business, office, or industrial facility.
(c) Building or lots having frontage on a second street or a secondary entrance to a parking area may be permitted additional signs along such secondary streets which shall, however, not exceed twenty-five percent (25%) of the area of the signs permitted along the main street.
(d) The area of any double or multi-faced sign shall have only one size face. Should the faces differ in size, the largest one should be counted in calculating the area of the sign, and the measurable area shall be the entire area within a single, continuous perimeter composed of squares or rectangles which enclose the extreme limits of the advertising message.
(Ord. 1-2003. Passed 1-6-03.)