(a) Scope. This section governs the sale of items which are temporarily in short supply because of extraordinary circumstances. Extraordinary circumstances can include fuel shortages, weather conditions, power failures, and strikes which result in limited deliveries of items to New York City consumers.
(b) Declaration of temporary shortage. The Commissioner of the Department of Consumer Affairs shall make declarations about items temporarily in short supply by:
(1) filing a declaration as soon as possible with the City Clerk; and
(2) publishing the declaration as soon as possible in The City Record; and
(3) sending the declaration to the media specified in Section 1043 of the Charter. A declaration of temporary shortage shall expire in 30 days, unless it is terminated sooner by declaration. The Commissioner may issue a renewed declaration of temporary shortage upon expiration of the original declaration.
(c) Unconscionable sales practices. A seller of items the Commissioner has declared in short supply may not:
(1) increase prices in excess of an amount reflecting normal market fluctuations, except in accordance with the exemption rules in 6 RCNY § 5-38(e);
(2) require consumers to purchase another item in order to get the item in short supply, if no additional purchase was required before the shortage;
(3) require the purchase of a minimum quantity of the item in short supply;
(4) fail to give all consumers an equal opportunity to purchase the item in short supply (to the extent that such opportunity existed before the temporary shortage). A seller may, however, give preference to a category of consumers having a special health- or safety-related need for the item in short supply.
(d) Deceptive sales practices prohibited. A seller of items the Commissioner has declared temporarily in short supply:
(1) may not represent falsely that an item is not available;
(2) must disclose any limitation or condition on sale of an item conspicuously in a sign at the point of sale.
(e) Exemption.
(1) A seller of items the Commissioner has declared temporarily in short supply may increase prices in excess of an amount reflecting normal market fluctuations if he or she can show that additional costs have been incurred in providing the item, through no fault of the seller or as a result of the seller's attempt to give consumers additional opportunities to purchase the item (for example, by increasing the hours during which an item can be purchased). This exemption only applies to the increased cost incurred by the seller.
(2) This exemption does not apply when another law or regulation prohibits a price increase.
(3) A seller using this exemption must keep records, for one year, of the increased costs incurred. The records shall be made available upon demand to the Department of Consumer Affairs.
(f) Failure to comply with this section within two days of an original declaration will not result in any penalty if the seller proves that he or she did not know of the declaration.