(a) Labeling of Used Automobiles, Products and Parts.
(1) All secondhand automobiles, products and parts sold by licensed secondhand automobile dealers that are not new shall be labeled as such. Easily understood words such as "secondhand," "used," "not new," "demo model," "pre-owned," "refurbished" and "recycled" may be used to indicate that an item is not new.
(b) Total Selling Price Signs.
(1) The total selling price sign required by § 20-271(b)(1) of the Administrative Code of the City of New York shall be prominently displayed on the dashboard or on the window of the secondhand automobile to which the sign applies, or posted within five feet of the point of display of the secondhand automobile to which the sign applies. If the dashboard or window of the secondhand automobile is not visible to the consumer at eye-level or accessible to the consumer, the sign shall be prominently displayed at the point of display of such automobile.
(2) The total selling price sign shall display the total selling price in lettering that is clear, legible, bold and at least one inch in height. The sign must clearly indicate the automobile to which the total selling price applies.
(3) The total selling price sign shall state, in lettering that is clear, legible and at least one-half as high and one-half as broad as the largest print on the sign, that taxes and fees for securing registration and certificate of title are not included in the total selling price.
(c) Add-On Product Signs.
(1) Secondhand automobile dealers shall list the total selling price of add-on products, as defined in § 20-271(b)(2) of the Administrative Code of the City of New York, very close to the product description. If multiple add-on products are grouped together on the same sign, each add-on product must be listed separately, one item per line, with the price of the add-on product located to the right of the product description. If add-on products are listed individually, the price of the add-on product must be very close to the product description.
(2) Lettering for the description and the price of the add-on product must be clear, legible and the same size which must be at least one inch in height, unless the sign is posted on each individual vehicle, in which case the lettering must be at least half an inch in height.
(3) Secondhand automobile dealers may list the range of total selling prices for extended warranty products very close to the product description in lieu of a specific price. The range of prices must include the minimum and maximum price for the extended warranty, and must also include the factors that may cause the price to vary, such as the vehicle's make, model, year and mileage.
(4) All signs required by § 20-271(b)(2) of the Administrative Code of the City of New York shall include the following language in lettering that is clear, legible, bold and capitalized, and at least one-half as high and one-half as broad as the largest print on the sign, but no less than one-quarter inch in height: "YOU ARE NOT REQUIRED TO BUY ANY ADD-ON PRODUCTS IN ORDER TO PURCHASE A CAR AT THE ADVERTISED PRICE."
(d) The requirements of subdivisions (b) and (c) of this section shall apply to secondhand automobiles dealers that are licensed or required to be licensed.
(Added City Record 3/23/2016, eff. 4/22/2016)